Softmedia, Inc. website

Background

Softmedia was a web development firm that specialized in .Net and CMS solutions, with clients in energy, health care, sports, and more. Their corporate website was in need of a serious update, which included a better description and company vision, a contemporary UI, and should cover all of their services and selling points.

Approach

My tasks included:

• Collaboration with the executive team to craft a solid web strategy.
• Competitor research.
• Initial wireframe concepts and information architecture.
• High resolution mocks.
• Development of all front end HTML/CSS/JavaScript.
• Body copy.
• All visual assets.

Outcome

The new design was well received by existing and prospective clients. Access to the client CMS section was greatly improved and proved more intuitive. Average site bounce rate dropped dramatically and length of visit increased.