Background: AdminForum offers management training courses for organizations of any size. They were looking for a new webstie that would connect with the user, would project more warmth than the typical antiseptic blue and white palette that dominate the web. The company was a blank slate, so the branding was going Approach My tasks included:
Because the client had no corporate identity, the site was informational rather than an application, and was faced with a tight deadline, the corporate I.D. and site designs were developed in tandem. Web strategy was discussed in detail with the president, followed by hi-res mocks of the site. The simultaneous production of print collateral allowed the two mediums to drive each other and reach a common layout and structure.
The site and all branding material were created on time and within budget. The design process went very smoothly, which resulted in a unique look and feel as compared to others in the same field.